About Us

Working for myself was never a big goal when I was younger. I followed the flow; school, job, got my first apartment, and started living. The only problem was that I wasn’t happy, but I didn’t know it. I took the leap, moved from Montreal to Toronto, joined my father’s business, and saw what it was like to work for myself.

I knew I had found what I wanted to do.

I gravitated toward a specialty in groups that are hard to acquire benefits for.

In 1984, I assisted in developing the Canadian Organization of Small Businesses, an association plan that allowed small businesses to have group benefits that had previously been unattainable. This later morphed in what is now known as a ‘Chamber of Commerce’ plan. I also put together the first online billing system for group benefits.

I am proud to be a dedicated independent group benefit plan broker and advisor.

When you are a licensed insurance broker, you have to do 30 hours of continuing education every two years in order to maintain your license and stay educated on new products as well as rules and regulations. I got involved with the life insurance side when I attended a seminar called the “fastest growing alternative to the RESP.” I found myself working with families, creating insurance policies for their children that would give them the benefit of life insurance for their entire lives, as well as an investment that would grow until age 100.

I began working with parents to help them create the security and legacy they need.

I also work with entrepreneurs to help them achieve the safety of their businesses through life insurance products. Life insurance does more than protect your ability to earn an income. It also protects your wealth – existing assets, including real estate holdings, investments, and your business.

Life insurance is key to effective estate, business, and lifestyle planning.

This is especially true in the preparation for and early stages of retirement. What was deemed a necessary expense or the ‘cost of protection’ in your younger years, now presents a valuable financial opportunity.

I am also a firm believer in giving back.

Through my own business, and the fact that I have been able to create my own schedule and take time off, I have volunteered with organizations that touch my heart and mean much to me. I am a hearing-impaired member of CHS (Canadian Hearing Society) and had the privilege of teaching ASL (American Sign Language) to kindergarten children in a play environment. I am still a member of the CHS Board. I was also involved in the Weekend to End Breast Cancer, Pancreatic Cancer Canada (following my mom’s passing) and that lead me to being a Palliative Care Liaison Volunteer running workshops at Credit Valley Hospital. I have also volunteered with my children’s schools as a fundraising chair. Additionally, in September of 2018, I had the honour and privilege of volunteering at the Invictus Games.

Over the last decade, the insurance industry has greatly changed the way that advisors do business.

It is our responsibility to understand and to comply with these industry guidelines and maintain a compliant practice. Through the Resource Education After Licensing (R.E.A.L.) training, I help establish compliance in other businesses, so that they will not only follow the rules, but will also ensure their clients’ best interests.